Postmodernism - Wet Magazine, Vol 4 Issue 2, 1979. Designed by April Greiman
Design Archive FeatureMembers Only ContentMovements 1980s

A New Visual Language: From New Wave to Postmodernism in Graphic Design

A 1,500 essay on the transformative era of graphic design from the 1970s to the 1990s. Moving beyond the constraints of modernism, designers like Wolfgang Weingart and April Greiman redefined visual communication through bold experimentation with type, colour, and early computer graphics. This essay highlights how postmodernism and New Wave design introduced complexity, individuality, and digital innovation in to graphic design.

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