Jósef Mroszczak

Projekt 086, 3, 1972

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The Polish Journal of visual art and design

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Projekt 86, 3, 1972. Cover design by Jósef Mroszczak
Projekt 86, 3, 1972. Cover design by Jósef Mroszczak
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Ken was born in 1929, in Southampton and grew up in a small market town in North Devon. He was a principled man, with strong values and views against the hyper-consumerism we live with today. Ken studied at the London Central School of Arts and Crafts in the 1950s and was taught by Herbert Spencer, Anthony Froshaug and Jesse Collins. Whilst at the School he studied alongside designers Ken Briggs, Alan Fletcher and Colin Forbes.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
Founded in 2015, Triest Verlag für Architektur, Design und Typografie have published notable works on graphic design history, including biographies of Othmar Motter, studies on Eugen Gomringer’s typography and poetry, Ernst Keller’s teachings. Thier latest book The Birth of a Style, focuses on the influence of the Basel Educational Model on the evolution of Swiss graphic design into the renowned international style.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.