The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
Franco Grignani’s ability to push design boundaries with his clients is a testament to his artistic eye and talent. His work on Bellezza d’Italia remains a fantastic example of how design can elevate and transform pharma goods.
Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.
Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
