Publimondial 81, 1956

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Content includes:
A French Adman’s Impressions of the U. S. A.: An Interview With Henri Henault
The 1955 Advertising Oscar – The Gaz De France.
The French Daily Press Since 1944, by Claude Bellanger
Verigoud, Django And Pschitt : Three Oustanding Campaigns Of 1955.
Floris
New Posters Of Promise, by Pierre Mornand
Press Advertising: Juvenalia
Selection, A Digest of World News In The Field of Advertising and the Graphic Arts, by Mostyn Mowbray

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Publimondial 81, 1956
Publimondial 81, 1956
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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market

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Ryuichi Yamashiro (山城隆)  was a Japanese graphic designer and artist, born in Osaka in 1920. He belonged to the same generation of pioneering Japanese designers as Kohei Sugiura, Kiyoshi Awazu, Yoshio Hayakawa, Yūsaku Kamekura, Kazumasa Nagai, and Ikko Tanaka.  
A few years ago the publicity department of Siam di Tella found a collaborator who early in his studies of architecture was attracted by the problems of visual art. His name is Guillermo González Ruiz he was born in Chascomus (Province of Buenos Aires) in 1937. Between 1957 and 1960 he received 18 awards in poster competitions, some of which were of particular importance.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.