Roman Cieslewicz, Stedelijk Museum, Amsterdam, 1980

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Roman Cieslewicz, Stedelijk Museum, Amsterdam, 1973 designed by Wim Crouwel and Daphne Duijvelschoff (Total Design)
Roman Cieslewicz, Stedelijk Museum, Amsterdam, 1973 designed by Wim Crouwel and Daphne Duijvelschoff (Total Design)
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As a champion of graphic design history, I was thrilled to find the upcoming book "Penrose 1964-73: The Herbert Spencer Years," a captivating visual anthology dedicated to honouring Spencer's legacy as a trailblazer in modern typography. Spanning 288 pages, this book commemorates Spencer's influential editorship at the Penrose Annual from 1964 to 1973.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.