‘Information provided by signs is the key to rapid orientation in an increasingly technical environment. Signs need no interpreter. This is why they are fast becoming the international language of advertising, transport and public institutions. Leading designers have created signs for every conceivable purpose. This volume presents a representative selection of more than 3,000 examples offering valuable suggestions to anyone on the lookout for creative new ideas.’
Contents in brief: What is a Sign? – Symbols, Emblems and Signals. Basic Forms – Trade Marks. Testing Public Response to a Trade Mark – Standardized Signs – Pictographs – Orientation systems.