Katayama worked in several art and design disciplines from graphic design and sculpture to environmental works and sculpture. His design work features rhythms and patterns and has a resemblance to modern jazz and the studies of Josef Albers.
Banks & Miles, were founded in 1958 by Colin Banks and John Miles and became renowned for their design work with major British institutions and companies. They made significant contributions to type design and corporate identity.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.