Strathdon, Wiggin Teape (Merchants Ltd), c.1960s

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Strathdon, Wiggin Teape (Merchants Ltd), c.1960s
Strathdon, Wiggin Teape (Merchants Ltd), c.1960s
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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.
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In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.

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Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.