Introduction by Paul Rand
Logos include New Haven Railroad, Knoll Associates, Cummins Engine Corp, Union Carbide Corp. and more.
Details
Format: Book
Designer/s: Herbert Matter
Year: 1977
Size: 205mm x 140mm
Herbert Matter studied painting at the École des Beaux-Arts in Geneva from 1925 to 1927 and continued his education at the Académie Moderne in Paris under Fernand Léger and Amédée Ozenfant from 1928 to 1929. He collaborated with A.M. Cassandre on posters, worked with Le Corbusier on architecture and display design, and contributed to Deberny & Peignot as a photographer and typographer. In 1932, after returning to Zurich, he created graphic designs and photomontage posters for the Swiss National Tourist Office. Moving to New York in 1936, Matter worked as a freelance photographer for Harper's Bazaar, Vogue, and other magazines, and designed advertisements for top agencies as well as exhibition displays for the Museum of Modern Art. From 1946 to 1957, Matter was a staff photographer for Conde Nast publications. He also worked as a design and advertising consultant for Knoll Associates and became a partner and vice president of Studio Associates, New York, in 1950.
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977Symbols Signs Logos Trademarks by Herbert Matter, 1977
Herbert Matter studied painting at the École des Beaux-Arts in Geneva from 1925 to 1927 and continued his education at the Académie Moderne in Paris under Fernand Léger and Amédée Ozenfant from 1928 to 1929. He collaborated with A.M. Cassandre on posters, worked with Le Corbusier on architecture and display design, and contributed to Deberny & Peignot as a photographer and typographer. In 1932, after returning to Zurich, he created graphic designs and photomontage posters for the Swiss National Tourist Office. Moving to New York in 1936, Matter worked as a freelance photographer for Harper's Bazaar, Vogue, and other magazines, and designed advertisements for top agencies as well as exhibition displays for the Museum of Modern Art. From 1946 to 1957, Matter was a staff photographer for Conde Nast publications. He also worked as a design and advertising consultant for Knoll Associates and became a partner and vice president of Studio Associates, New York, in 1950.
Oldřich Hlavsa worked primarily in publication design and typography and played a major part in Czech graphic design history. He designed over 2000 book covers and published a series of his own books related to typography.
Gregory Vines' design and process behind the Typographische Monatsblätter 1978 covers. From the initial inspiration drawn from Bellinzona's gate to the process of film montage, resulting in six stunning cover masterpieces.
These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market
