Introduction by Paul Rand
Logos include New Haven Railroad, Knoll Associates, Cummins Engine Corp, Union Carbide Corp. and more.
Details
Format: Book
Designer/s: Herbert Matter
Year: 1977
Size: 205mm x 140mm
Herbert Matter studied painting at the École des Beaux-Arts in Geneva from 1925 to 1927 and continued his education at the Académie Moderne in Paris under Fernand Léger and Amédée Ozenfant from 1928 to 1929. He collaborated with A.M. Cassandre on posters, worked with Le Corbusier on architecture and display design, and contributed to Deberny & Peignot as a photographer and typographer. In 1932, after returning to Zurich, he created graphic designs and photomontage posters for the Swiss National Tourist Office. Moving to New York in 1936, Matter worked as a freelance photographer for Harper's Bazaar, Vogue, and other magazines, and designed advertisements for top agencies as well as exhibition displays for the Museum of Modern Art. From 1946 to 1957, Matter was a staff photographer for Conde Nast publications. He also worked as a design and advertising consultant for Knoll Associates and became a partner and vice president of Studio Associates, New York, in 1950.
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977
Symbols Signs Logos Trademarks by Herbert Matter, 1977Symbols Signs Logos Trademarks by Herbert Matter, 1977
Herbert Matter studied painting at the École des Beaux-Arts in Geneva from 1925 to 1927 and continued his education at the Académie Moderne in Paris under Fernand Léger and Amédée Ozenfant from 1928 to 1929. He collaborated with A.M. Cassandre on posters, worked with Le Corbusier on architecture and display design, and contributed to Deberny & Peignot as a photographer and typographer. In 1932, after returning to Zurich, he created graphic designs and photomontage posters for the Swiss National Tourist Office. Moving to New York in 1936, Matter worked as a freelance photographer for Harper's Bazaar, Vogue, and other magazines, and designed advertisements for top agencies as well as exhibition displays for the Museum of Modern Art. From 1946 to 1957, Matter was a staff photographer for Conde Nast publications. He also worked as a design and advertising consultant for Knoll Associates and became a partner and vice president of Studio Associates, New York, in 1950.
Max Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.
A short free-to-access feature on Swiss Design. The movement was influenced by Bauhaus and De Stijl, sought clarity and visual unity, making it a powerful force in global graphic design that remains influential today.
Kazumasa Nagai (永井 一正) was born in 1929 in Osaka and is one of Japan's most acclaimed graphic designers. He designed iconic corporate logos for major companies such as Mitsubishi UFJ, Japan Railways, Nissin, and TEPCO and designed 100s of posters.
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
