Synopsis 03, The Magazine of NV Chemische Industrie Synres, 1961

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Design and layout by Newman Neame Limited London
Printed in the Netherlands

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Synopsis 03, The Magazine of NV Chemische Industrie Synres, 1961. Design and layout by Newman Neame Limited
Synopsis 03, The Magazine of NV Chemische Industrie Synres, 1961. Design and layout by Newman Neame Limited
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From the design archive:
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From the design archive:
From the design archive:
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House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.

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This 1,500 word essay is about the life and work of Willem Sandberg and is illustrated with part of my collection of over 100 pieces of Sandberg’s work, including books, Stedelijk Museum catalogues, and various individual printed items.
My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.