Synopsis 03, The Magazine of NV Chemische Industrie Synres, 1961

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Design and layout by Newman Neame Limited London
Printed in the Netherlands

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Synopsis 03, The Magazine of NV Chemische Industrie Synres, 1961. Design and layout by Newman Neame Limited
Synopsis 03, The Magazine of NV Chemische Industrie Synres, 1961. Design and layout by Newman Neame Limited
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The advertising has a certain contrast of hand-drawn and mechanical. Produced entirely in black, it reminds us that the absence of colour can be highly effective. Hans Michel and Günther Kieser's illustrations bring a sense of both playfulness and a stylistic approach to a corporate client.

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"Heart: Anatomy, Function, and Diseases" (Dell, 1962), by Rudolf Hoffmann and illustrated by George Giusti, demonstrates how illustrations effectively convey complex and emotional topics whilst providing valuable information.