The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

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18: Flyer and Label Design チラシ・レッテル図案集

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The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928

 

The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
The Complete Commercial Artist (現代商業美術全集), Ars, No. 18, 1928
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Founded in 2015, Triest Verlag für Architektur, Design und Typografie have published notable works on graphic design history, including biographies of Othmar Motter, studies on Eugen Gomringer’s typography and poetry, Ernst Keller’s teachings. Thier latest book The Birth of a Style, focuses on the influence of the Basel Educational Model on the evolution of Swiss graphic design into the renowned international style.
My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.

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Perusing an issue of Der Druckspiegel from 1962, I found these fantastic examples of Swiss Design, produced for the University Ball at the University in St. Gallen, Switzerland, in 1961. The advertising matter included posters, newspaper advertisements, cinema slides, invitation cards and a booklet. 
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.