Both educators have a keen interest in multiscriptual design, Arabic type design, and graphic design and recently released A History of Arab Graphic Design. I contacted Bahia and Haythem to find out more.
The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.
Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.
![Koiwai - PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989](https://designreviewed.com/wp-content/uploads/elementor/thumbs/Koiwai-PAOS-Design-The-World-of-Corporate-Beauty-CI-Design-23-Book-Set-1989-jpg-qmz1f662xsj8df0lynrjvpylowkhvaktscjp2f8ls0.webp "Koiwai – PAOS Design, [The World of Corporate Beauty], CI Design, (23 Book Set), 1989")
