TUFNOL, For the Mechanical Engineer, Brochure, 1960s

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TUFNOL, For the Mechanical Engineer, Brochure, 1960s. Design and print by The Kynoch Press
TUFNOL, For the Mechanical Engineer, Brochure, 1960s. Design and print by The Kynoch Press

 

TUFNOL, For the Mechanical Engineer, Brochure, 1960s. Design and print by The Kynoch Press
TUFNOL, For the Mechanical Engineer, Brochure, 1960s. Design and print by The Kynoch Press
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The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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Karl Oskar Blase was born in 1925 in Cologne, Germany. He was a prolific painter, designer, sculptor and exhibition curator. His work included magazine covers, for publications such as Form and Gebrauchsgraphik, stamp designs for the German Postal Service and film posters for companies such as Atlas Films.

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This 1,500 word essay is about the life and work of Willem Sandberg and is illustrated with part of my collection of over 100 pieces of Sandberg’s work, including books, Stedelijk Museum catalogues, and various individual printed items.