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Members Only Content. What membership unlocks
This article is one of nearly 200 members’ research pieces, researched and written directly from the physical archive in Bradford.
Join from £2.49/month for full access to this piece, plus every other member article, translated historic texts, and designer profiles researched from the collection.
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Design Archive Feature, Corporate Identity & Branding, Members Only Content
Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.
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Design Archive Feature, Advertising Design, Members Only Content
Omnibus was Published by the journalism working group of the Technical University of Braunschweig. A square publication measuring 290mm. The publication included features on politics, arts and culture. With advertisements carefully selected to be in keeping with the visual aesthetic. Content also included exhibition information and a fine example of concrete poetry, among artists such as Schröder-Sonnenstern and Sine Hansen.
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Advertising Design, Design Archive Feature, Members Only Content, Regional Histories
These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
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Corporate Identity & Branding, Design Archive Feature
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
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