Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969

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Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
Twaalf Zweden, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel and Jolijn van de Wouw (Total Design)
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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.

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Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. Scanning the inner pages of Gebrauchsgraphik 04, 1962, I have managed to collate a selection of the advertisements created in the 1950s and early 1960s, showcasing his groundbreaking design work.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.