Typografische Monatsblätter, 4, 1997

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Pioniere der Typografie Max Bill

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Typografische Monatsblätter, 4, 1997
Typografische Monatsblätter, 4, 1997
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Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.