Typographische Mitteilungen, 18 Jahrgang, Heft 1, Januar 1921

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Journal of the Educational Association of German Book Printers

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Typographische Mitteilungen, 18 Jahrgang, Heft 1, Januar 1921
Typographische Mitteilungen, 18 Jahrgang, Heft 1, Januar 1921
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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Kohei Sugiura’s work spans an impressive range of mediums, including record jackets, publication covers, posters, exhibition catalogues, and stamps. He perfectly merged functionality and data visualisation with aesthetics. Drawing on his background in architecture, Sugiura applied a systematic, programmatic methodology to graphic design, similar to the approach of Swiss designer Karl Gerstner. 
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.