Typos 4, An International Journal of Typography, 1981

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Content includes:
Allen Hurlburt – The Typographic Genesis of A Modern Bible, Annuario Generale: Pictograms for the Touring Club Italiano and Equus: Visual Interpretations by LCP Students
John Gorman – George Mayhew: Master of the Poster
The Brothers Quaij – Suburbs of the Heart
Martin and Clery Ashley – Political Posters: Republican Party of Italy
Donald Rooum – Cyril Burt’s A Psychological Study of Typography: A Reappraisal
Gunnlaugur SE Briem – Höfdaletur: The Icelandic Lettering You Cannot Read

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Typos 4, An International Journal of Typography, 1981. Fred Lambert and Usha Agarwal
Typos 4, An International Journal of Typography, 1981. Fred Lambert and Usha Agarwal
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From the design archive:
From the design archive:
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Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.

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Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.
In minor printed matter we constantly meet the new typography, but it is relatively rare to find posters designed on the new lines. And yet poster-designing is a field where new typographical methods might be employed with great effect.

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When perusing vintage publications, I often stumble upon forgotten or undocumented gems. In this article, I compare two remarkable advertisements designed for Sprengel Ltd byHerbert Zumpe and Karl Otto Goetz