Univers Specimen, Deberny & Peignot, 1964

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Univers Specimen, Deberny & Peignot, 1964
Univers Specimen, Deberny & Peignot, 1964

 

Univers Specimen, Deberny & Peignot, 1964
Univers Specimen, Deberny & Peignot, 1964

 

Univers Specimen, Deberny & Peignot, 1964
Univers Specimen, Deberny & Peignot, 1964

 

Univers Specimen, Deberny & Peignot, 1964
Univers Specimen, Deberny & Peignot, 1964

 

Univers Specimen, Deberny & Peignot, 1964
Univers Specimen, Deberny & Peignot, 1964

 

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More graphic design history articles
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

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Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.

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Yoshio Hayakawa is one of Japan’s most influential post-war poster designers. His work represents a fusion of traditional Japanese art and European modernism often using soft, poetic brushstrokes and refined colour palettes and capturing the elegance of Japanese aesthetics while integrating the clean lines and bold visual language of Western design.