Visible Language, Vol 05, 03, Summer 1971

Information

Content includes:
A Prototype Computerized Page-design System, Aaron Marcus
Letter Names of the Latin Alphabet Arthur, E. Gordon
Steps toward Handwriting Analysis and Recognition, Makoto Yasuhara
Calligraphy of Ch’an and Zen Monks, J. Fontein and M. L. Hickman
Experiments with Unjustified Text, James Hartley & Peter Burnhill

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Visible Language, Vol 05, 03, Summer 1971
Visible Language, Vol 05, 03, Summer 1971
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.

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A short essay and scanned advertising from Swiss Industrial Graphic Design. A rare book focused on effective industrial promotion authored by Hans Neuburg. The design of the book is credited to Hans Neuburg and Walter Bangerter.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.