Paul Schuitema

Wat gij bij de hand wilt hebben, 1935

Information

Paul Schuitema designed this advertising folder in 1935. It features Schuitemas’ iconic photo montages. Printed in red and black.

Details

Paul Schuitema was a Dutch designer and artist and was a member of the Circle of New Designers, a group that included Moholy-Nagy, Herbert Bayer, and Jan Tschichold. He was a pioneer in modern typography in mass communication and quickly adopted the principles of Constructivism and Bauhaus after studying in Rotterdam.

Linked Information

Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935
Wat gij bij de hand wilt hebben designed by Paul Schuitema 1935

Paul Schuitema was a Dutch designer and artist and was a member of the Circle of New Designers, a group that included Moholy-Nagy, Herbert Bayer, and Jan Tschichold. He was a pioneer in modern typography in mass communication and quickly adopted the principles of Constructivism and Bauhaus after studying in Rotterdam.

More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Gabriel sent me a link to his amazing Uruguayan Graphic Design Archive when I launched Design Reviewed. The content was so amazing, I ended up spending a good hour looking through the content and it has definitely made it to my bookmarks.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Members Content

As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.
Every year the 20 best posters are selected in Germany and once more brought to the attention of the public. We do not publish all the twenty posters today; instead we add some which failed to be distinguished and which nevertheless are distinguished.