Advertising Design, Corporate Identity & Branding, Design Archive Feature, Regional Histories

• America, Switzerland
• International Typographic Style (Swiss Style)

Geigy Chemical Corporation, USA. An Example of Integrated Advertising by William B. McDonald

An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Book Reviews & Press Releases

Moving Pictures – The complete film posters of Hans Hillmann

This book shows, for the first time, all of Hans Hillmann’s film posters. Unpublished sketches and drafts from his estate along with commentary from conversations and interviews provide an insight into the creative process of the award-winning designer.

Design Archive Feature, Magazines & Publishing, Members Only Content

• Germany

Gebrauchsgraphik – Almost a Century of Design Reference

The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.