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Total Design

Designer: Total Design

Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

Articles Featuring the Work of Total Design

Artefacts Featuring the Work of Total Design

Fodor 20, 1974 - Georg Ruyter. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
From the design archive:

Fodor 20, 1974 – Georg Ruyter

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1974
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Fodor 19, 1974 - Willy Boers. designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
From the design archive:

Fodor 19, 1974 – Willy Boers

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1974
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Fodor 18, 1974 - Jörg Remé. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
From the design archive:

Fodor 18, 1974 – Jörg Remé

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1974
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Fodor 17, 1974 - Kees Otten. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
From the design archive:

Fodor 17, 1974 – Kees Otten

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1974
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Fodor 16, 1974 - Rudy Bierman. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design).
From the design archive:

Fodor 16, 1974 – Rudy Bierman

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1974
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Fodor 15, 1973 - André Schaller. Designed by Wim Crouwel and Dapne Duijvelshoff (Total Design).
From the design archive:

Fodor 15, 1973 – André Schaller

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1973
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Fodor 14, 1973 - Jan van Goethem. Designed by Wim Crouwel and Dapne Duijvelshoff (Total Design).
From the design archive:

Fodor 14, 1973 – Jan van Goethem

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1973
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Fodor 13, 1973 - Rolf Adel. Designed by Wim Crouwel and Dapne Duijvelshoff (Total Design).
From the design archive:

Fodor 13, 1973 – Rolf Adel

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1973
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Fodor 12, 1973 - Marte Roling. Designed by Wim Crouwel and Dapne Duijvelshoff (Total Design).
From the design archive:

Fodor 12, 1973 – Marte Röling

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1973
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Fodor 10, 1973 - Vincent Hamel. Designed by Wim Crouwel and Dapne Duijvelshoff (Total Design).
From the design archive:

Fodor 10, 1973 – Vincent Hamel

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1973
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Fodor 9, 1973 - Loes van der Horst. Designed by Wim Crouwel and Anne Stienstra (Total Design)
From the design archive:

Fodor 9, 1973 – Loes van der Horst

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Anne Stienstra (Total Design)
  • Year: 1973
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Fodor 7, 1972 - Kees Gerritse and Olaf van der Beek. Designed by Wim Crouwel and Jos van der Zwaan (Total Design).
From the design archive:

Fodor 7, 1972 – Kees Gerritse and Olaf van der Beek.

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Jos van der Zwaan (Total Design)
  • Year: 1972
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Fodor 6, 1972 - Leo de Vries. Designed by Wim Crouwel and Jos van der Zwaan (Total Design)
From the design archive:

Fodor 6, 1972 – Leo de Vries

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Jos van der Zwaan (Total Design)
  • Year: 1972
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Idea 131, 1975-7. Cover design by Ben Bos, Total Design
From the design archive:

Idea 131, 1975-7

  • Format: Magazine
  • Designer/s: Ben Bos, Total Design
  • Year: 1975
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Idea 149, 1978-7. Cover design by Toon Michiels (Total Design)
From the design archive:

Idea 149, 1978-7

  • Format: Magazine
  • Designer/s: Toon Michiels (Total Design)
  • Year: 1978
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Victor Vasarely, Stedelijk Museum, Amsterdam, 1967. Designed by Wim Crouwel and Josje Pollmann (Total Design)
From the design archive:

Victor Vasarely, Stedelijk Museum, Amsterdam, 1967

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Josje Pollmann (Total Design)
  • Year: 1967
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Co Westerik, Stedelijk Museum, Amsterdam, 1972. Design by Wim Crouwel and Magda Tsfaty (Total Design)
From the design archive:

Co Westerik, Stedelijk Museum, Amsterdam, 1972

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Magda Tsfaty (Total Design)
  • Year: 1972
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Actie, werkelijkheid en fictie in de kunst van de jaren '60 in Nederland designed by Daphne Duijvelshoff & Petr van Blokland (Total Design)
From the design archive:

Actie, werkelijkheid en fictie in de kunst van de jaren ’60 in Nederland

  • Format: Exhibition Catalogue
  • Designer/s: Daphne Duijvelshoff & Petr van Blokland (Total Design)
  • Year: 1979
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Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965 designed by Wim Crouwel
From the design archive:

Nul negentienhonderd vijf en zestig, Stedelijk Museum, Amsterdam, 1965

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1965
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Vijftig Jaar Zitten , Stedelijk Museum, Amsterdam, 1966Vijftig Jaar Zitten , Stedelijk Museum, Amsterdam, 1966 designed by Wim Crouwel
From the design archive:

Vijftig Jaar Zitten , Stedelijk Museum, Amsterdam, 1966

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1966
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Calder, Stedelijk Museum, Amsterdam, 1969 designed by Wim Crouwel
From the design archive:

Calder, Stedelijk Museum, Amsterdam, 1969

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1969
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Atelier 14, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and Daphne Duijvelschoff (Total Design)
From the design archive:

Atelier 14, Stedelijk Museum, Amsterdam, 1977

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelschoff (Total Design)
  • Year: 1977
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Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964 designed by Wim Crouwel (Total Design)
From the design archive:

Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1964
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11 Painters, Stedelijk Museum, Amsterdam, 1976 designed by Wim Crouwel and Daphne Duijvelschoff (Total Design)
From the design archive:

11 Painters, Stedelijk Museum, Amsterdam, 1976

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelschoff (Total Design)
  • Year: 1976
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Willem de Kooning, Stedelijk Museum, Amsterdam, 1976 designed by Wim Crouwel and Daphne Duijvelschoff (Total Design)
From the design archive:

Willem de Kooning, Stedelijk Museum, Amsterdam, 1976

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelschoff (Total Design)
  • Year: 1976
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Mode Kleren Mode, Stedelijk Museum, Amsterdam, 1980 designed by Wim Crouwel, André Toet gvn, Geert Schriever (Total Design)
From the design archive:

Mode Kleren Mode, Stedelijk Museum, Amsterdam, 1980

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel, André Toet gvn, Geert Schriever (Total Design)
  • Year: 1980
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Structuur - Elementen 1969-1980, Museum Boymans-van Beuningen, 1980, design by Daphne Duijvelshoff, Photographs by Wim Crouwel
From the design archive:

Structuur – Elementen 1969-1980, Museum Boymans-van Beuningen, 1980

  • Format: Exhibition Catalogue
  • Designer/s: Daphne Duijvelshoff, Photographs by Wim Crouwel
  • Year: 1980
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Jan Roeland, Stedelijk Museum, Amsterdam, 1978 designed by Wim Crouwel (Total Design)
From the design archive:

Jan Roeland, Stedelijk Museum, Amsterdam, 1978

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel (Total Design)
  • Year: 1978
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