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Systematic Surface Design

Systematic Surface Design by Tobias Christoph, 1980

Systematic Surface Design eliminating the hindrance of searching for strategies and starting points, allowing designers to quickly find optimal solutions.

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Postmodernism - Wet Magazine, Vol 4 Issue 2, 1979. Designed by April Greiman
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A New Visual Language: From New Wave to Postmodernism in Graphic Design

A 1,500 essay on the transformative era of graphic design from the 1970s to the 1990s. Moving beyond the constraints of modernism, designers like Wolfgang Weingart and April Greiman redefined visual communication through bold experimentation with type, colour, and early computer graphics. This essay highlights how postmodernism and New Wave design introduced complexity, individuality, and digital innovation in to graphic design.

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IBM, Traffic Planning Service Brochure designed by Banks & Miles. Scanned from Banks & Miles, Agency Portfolio Book, 1970s
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Banks & Miles. Designing Public Information

Banks & Miles, were founded in 1958 by Colin Banks and John Miles and became renowned for their design work with major British institutions and companies. They made significant contributions to type design and corporate identity.

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Idea 81, 1967. Cover design by Yusaku Kamekura
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Yūsaku Kamekura. Japanese Graphic Designer | 1915 – 1997

Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.

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Unimark International and the visual identity of South-African manufacturer, DEFY.
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Unimark International and the visual identity of South-African manufacturer, DEFY.

The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.