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Tag: Wolfgang Bäumer

Articles Featuring the Work of Wolfgang Bäumer

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Ads in trade journals for Bayer, Leverkusen designed by Wolfgang Bäumer c. 1962-1964. Scanned from Gebrauchsgraphik, July 1966
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Dynamic Form. The 1960s Advertising Design of Wolfgang Bäumer

Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG
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Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG

Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

Artefacts Featuring the Work of Wolfgang Bäumer

More from Design Reviewed

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50 years Bauhaus, German exhibition, Royal Academy of Arts, London, 1968
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Bauhaus Principles Today

The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.

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Idea 81, 1967. Cover design by Yusaku Kamekura
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Yūsaku Kamekura. Japanese Graphic Designer | 1915 – 1997

Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.

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Idea 46, 1961. Cover design by Hiroshi Ohchi.
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Hiroshi Ohchi. Japanese Graphic Designer | 1908 – 1974

Hiroshi Ohchi was a prominent Japanese designer, known for his playful and imaginative illustrated poster and packaging designs. He often combined bright colours with simple geometric forms and illustrated people and humanistic elements.