Mode Kleren Mode, Stedelijk Museum, Amsterdam, 1980

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Mode Kleren Mode, Stedelijk Museum, Amsterdam, 1980 designed by Wim Crouwel, André Toet gvn, Geert Schriever (Total Design)
Mode Kleren Mode, Stedelijk Museum, Amsterdam, 1980 designed by Wim Crouwel, André Toet gvn, Geert Schriever (Total Design)
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Crouwel was the successor to Willem Sandberg who used an avant-garde approach in his work, utilising torn-paper montage, mixing of sans serif and old Egyptian typefaces and often off-center positioning. Crouwel steered away from this artistic approach and implemented a cohesive design system and a strong identity that emulated the corporate identity boom of the 1950s and 60s.

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