Projekt 074, 1, 1970

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The Polish Journal of visual art and design

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Projekt 74, 1, 1970. Cover design by Maria Mänttäri-Linnasalo
Projekt 74, 1, 1970. Cover design by Maria Mänttäri-Linnasalo
Projekt 74, 1, 1970. Cover design by Maria Mänttäri-Linnasalo
Projekt 74, 1, 1970. Cover design by Maria Mänttäri-Linnasalo
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Theo Crosby was born in South Africa in 1925 and moved to Britain in the late 1940s. He was a highly skilled designer, architect and sculptor. He became the technical editor of Architectural Design magazine in 1953 and remained in the post for almost a decade. The large format magazines feature an array of content including information on buildings, materials and architectural plans.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

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Gregory Vines' design and process behind the Typographische Monatsblätter 1978 covers. From the initial inspiration drawn from Bellinzona's gate to the process of film montage, resulting in six stunning cover masterpieces.
In Rau's case, the combination of graphic design and photo produces a particularly positive result, since he uses the photo not so much as an object of representation but rather as a suggestive means of expression.