Content includes:
Maurice Bertault: Foreword
Henri Henault: The Vitality of French Advertising
Pierre Rophé: France’s Advertising Art
Marcel Zahar: France Advertises for France
H. Berlitzer: Paris – Fashion Showcase
Gérard Ryckelynck: Modest Advertising in the Automotive Industry
Georges R. Reymond: Filipe Foré
Jean Molène: It’s Not Just the Content That Counts
Gabriel Desroches: Design in France
René Tavernier: Public Relations in France
Marcel Bleustein-Blanchet: Leased Newspaper Advertising
From the graphic design archive:
Illustration, Ephemera, Members Only Content
A mixed set of tickets from various Japanese lotteries dating from 1956 to 1985, including the Tokyo Metropolitan, West Japan and National Local Autonomy lotteries.
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Design Archive Feature, Members Only Content, Poster Design, Regional Histories
The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.
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Advertising Design, Design Archive Feature, Members Only Content
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
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