These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.
Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative and pleasant manner.
