Moderne Kirchliche Kunst, NZN, Zürich, 1962

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Moderne Kirchliche Kunst, NZN, Zürich, 1962. Design by Armin Hofmann, Type by Hans Bächer.
Moderne Kirchliche Kunst, NZN, Zürich, 1962. Design by Armin Hofmann, Type by Hans Bächer.
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"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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Publimondial was founded André Roulleaux in 1942 and remained in circulation until 1960. The French journal was published by Art et Publications and was subtitled ‘The Magazine of Graphic Arts and Advertising Technique’.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.