Novum Gebrauchsgraphik, 7, 1976

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Content includes:
Wolfgang Baum – \”novum\”
Peter v. Kornatzki – INSTITUT FUR COMMUNICATION – Methodical and Determined Design Policy
Hans Baumeister DIETER URBAN, AUGSBURG – The Products as a Typographic element
Alexandre Alexandre – Guiilermo Mordillo
Lanny Sommese – Ashton-Worthington, What counts is not the input but the output
John Halas – Graphics in motion v, Design+Technology
Erdmut Christian August – International Theater poster competition \’76
J. J. de Lucio-Mayer – Design council poster awards 1976

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Novum Gebrauchsgraphik, 7, 1976. Cover design by Jean Alessandrini
Novum Gebrauchsgraphik, 7, 1976. Cover design by Jean Alessandrini
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.