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Contents include:
Japanische Gebrauchsgraphik • Japanese Advertising Art; Paul Süß, München; Laure Albin Guillot – Französische Landschaften • Laure Albin Guillot – French Landscapes; Englische Schaufenster • English Shop Windows; Dale Nichols, Glenview, USA
Selected artists: Laure Albin Guillot, Misha Black, Charles Girod, Fritz Loehr, Leo von Malachowski, Dale Nichols, E. O. Plauen, Paul Süß

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Gebrauchsgraphik, 11, 1938
Gebrauchsgraphik, 11, 1938. Cover Design by Lois Gaigg
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Both the And So To Embroider & And So to Sew bulletins were published by the Needlework Development Scheme. Established in 1934 and operating until 1961, the scheme was a partnership between educational establishments (Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow) and industry.

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In my previous article about the design work produced for Insituto di Tella, I touched upon the artists Juan Carlos Distéfano, Ruben Fontana and Juan Andralis. After further research, I found a suite of other designs they had produced, including exhibition posters, concert programmes and record sleeves.

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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.
Mark Bloom has designs for globally recognised brands, produces some of the finest, most accessible modern typefaces and heads up Mash Creative and CoType Foundry. His type foundry has always been a port of call for our studio's brand projects and he continues to develop these, each with a fantastic print specimen.