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Content includes:
The Beetle: Volkswagen Advertising in the United States, by Robert H. Levenson, New York
Beetle Advertising in Great Britain
Beetle Advertising in Germany, by Werner Butter, Dusseldorf
Advico – An Agency with a Gift for Visualization, by Ruedi Kulling, Zurich
Roy Carruthers, by Jerome Snyder, New York
Sarah Moon, by Allan Porter, Lucerne
Loeb:The Show-Window – Interface with the Public, by Fred Zaugg, Berne
L’Ogresse – Tunisian Children Illustrate Fables, by Nacer Khemir, Korba, Tunisia
The Pictographic Manuscripts of Ancient Mexico, by Dr. Hans Biedermann, Graz
Gunther Stiller, by Henning Wendland, Hamburg

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Graphis 181, 1975. Cover design by Roy Carruthers.
Graphis 181, 1975. Cover design by Roy Carruthers.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Parallel Public is a new publication by Sara Blaylock, published by MIT Press. The book documents the East German artists pioneering work that made their country’s experimental art scene a form of (counter) public life.

Members Content

They were many other designs who played an important role in IBM's graphic identity and implementation. Some of the other designers included Arthur Boden, Clarence Lee, Charles Keddie and Mary Beresford.
My lectures and workshops also help bridge the gap between academia and industry. Through my lectures and collecting, I strive to promote design as a ever-changing dynamic industry that has the power to shape and improve the world we live in.
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.