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Content includes:
Original Master in Lettering – Tom Carnase
American Folk Art
Portfolio: Hank Virgona
Present situation of design in Formosa
Portfolio: Paul Davis
Promotion pieces for advertisers of Reader’s Digest
Commercial Art of Nika Exhibition
Lajos Szalay’s “Genesis”
Five ADs in the West Coast by T. Nishio

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Idea 86, 1968. Cover design by Cungken Shiau.
Idea 86, 1968. Cover design by Cungken Shiau.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.

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Nikon commissioned Yusaku Kamekura to design numerous posters, packaging designs and advertisements for Nikon. His used abstract forms, an impactful use of colours, along with his skilful reduction of messaging.

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Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.