Industrial Design, April, 1969

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Industrial Design was a bi-monthly review of form and technique in designing for industry. Published for industrial designers and the design executives throughout industry who are working in the fields of product design, development and marketing. This iconic issue features a cover designed by Massimo Vignelli.

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Industrial Design, April, 1969. Cover design by Massimo Vignelli
Industrial Design, April, 1969. Cover design by Massimo Vignelli
Industrial Design was a bi-monthly review of form and technique in designing for industry. Published for industrial designers and the design executives throughout industry who are working in the fields of product design, development and marketing.
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Wolfgang Bäumer's advertising design for Bayer, Klöckner Works and the Lottery. His adaptable design aesthetic alongside his skills of convening messaging through visuals are fantastic examples of mid-century German graphic design.

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Yūsaku Kamekura had a long list of clients and as well as cover designs, he worked across logo and brand design, packaging, book design, and other printed matter, but he is particularly known for his poster design. His clients included Nikon, Tokyo 1964 Olympics, Meiji and TDK.
The Utah State University (USU) houses a vast collection of Outdoor Recreation Catalogues and magazines, You can browse and search records of more than 8,000 catalogues and magazines from over 500 companies, including manufacturers like Lowe Alpine and Sierra Designs to retailers like Eastern Mountain Sports and REI.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.