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Museumjournaal, Serie 22 no2, 1977. Layout: Frans Evenhuis and Piet van Meiji | Cover: Swip Stolk
Museumjournaal, Serie 22 no2, 1977. Layout: Frans Evenhuis and Piet van Meiji | Cover: Swip Stolk

 

Museumjournaal, Serie 22 no2, 1977. Layout: Frans Evenhuis and Piet van Meiji | Cover: Swip Stolk
Museumjournaal, Serie 22 no2, 1977. Layout: Frans Evenhuis and Piet van Meiji | Cover: Swip Stolk
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The typographic supplement from Der Druckspiegel, October, 1961 features typographic compositions designed by Herbert Bossin. Bossin has solely used the typeface Folio, to illustrate its flexibility and versatility alongside imagery provided by Lothar Blanvalet Verlag.

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Graphis is one of the industries most long-standing magazines. It was first published in 1944 and founded by Walter Herdeg and Walter Amstutz in Zurich, Switzerland. It was released bimonthly and was trilingual, with articles in English, French and German.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.