Typography 5, Shenval Press, Spring 1938

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Robert Harling [Edited by]
Contents:
The Work of Denis Tegetmeier by Eric Gill
The Morning Post [Review] by S. L. Righyni
Timetable Typography by Christian Barman
The Bauer Typefoundry by Konrad Bauer
Updike’s Printing Types [Review] by Harry Carter
A Paul Nash Portfolio [Review] by John Gloag
The English Print [Review] by Howard Wadman
Patent Medicine Advertising by Denis Butlin
Modern Newspaper Make-Up by John E. Allen
Type Reviews and Specimens

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Typography 5, Shenval Press, Spring 1938
Typography 5, Shenval Press, Spring 1938
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As part of an ongoing series showcasing Swiss poster designs from the 1950s and 1960s, this article features 1961 poster entries of Die besten Plakate des Jahres (The Best Posters of the Year) 1961. Originating in 1941, Die besten Plakate des Jahres initially served as a platform for the evaluation and showcase of Swiss posters.

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Forward and a selection of poster designs entered to the Die besten Plakate des Jahres 1963. Featuring the work of Hans Hartmann, Jörg Hamburger, Jost Hochuli, and Armin Hofmann.

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.