Art Direction, Magazine of Visual Communication, Vol 30, No 04, July 1978

Art Direction, The Magazine of Visual Communication, July 1978, Volume XXX, Number 4, Issue No. 353
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From the inside cover; Ready for a Heatwave: Photographer Raul Vega and Type & Design specialist April Greiman specialise in having a good time. Their combined philosophy — “You can’t have too much fun.” Their combined efforts — our Kool-Ray cool July cover celebration of Hot Fun.

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April Greiman
April Greiman is a pioneering designer who merged European Modernism with the bold, experimental style of California New Wave. She was born in New York in 1948, studied at the Kansas City Art Institute and the Basel School of Design in Switzerland, where she was influenced by the New Wave movement led by Wolfgang Weingart. Greiman later moved to Los Angeles in 1976, where she founded the multidisciplinary studio, Made in Space. She was one of the first designers to adopt computer technology and integrate it in her work. Explore related designers including Wolfgang Weingart and Tibor Kalman. See also New Wave Typography, American graphic design history, and 1980s graphic design history.
Art Direction
Art Direction was an American magazine showcasing campaigns, advertising, and design practice.

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Art Direction, Magazine of Visual Communication, 353, July 1978. Cover design by April Greiman and Raul Vega
Art Direction, Magazine of Visual Communication, Vol 30, No 04, July 1978. Cover design by April Greiman and Raul Vega
Art Direction issue 353 featuring a cover collaboration by photographer Raul Vega and designer April Greiman.
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