Goatskin Parchment Paper, Wiggin Teape (Merchants Ltd), c.1960s

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Goatskin Parchment Paper, Wiggin Teape (Merchants Ltd), c.1960s
Goatskin Parchment Paper, Wiggin Teape (Merchants Ltd), c.1960s
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Theo Häussler's commercial art is distinguished by its clear and disciplined form and its distinct advertising message.

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Interiors was an American magazine published by Whitney Publications, New York and ran from 1940. Before being relaunched as Interiors, the magazine was originally called The Upholsterer which ran from 1888 until 1940.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

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Wolfgang Weingart's artistic design delved into the intricacies of Swiss typography, skillfully dissecting its elements while venturing into texture and type experimentation. His layered montages radiated dynamic kinetic energy, standing in stark contrast to the minimalist approach of his instructors, embracing a more maximalist aesthetic.