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Published by Práce, publishing house and publisher ROH in Prague for the Printing Industry Association in Prague, Printing Industry in Bratislava and Trade Union of Consumers industry in Prague.
Chief editor: Stanislav Soucek.
Cover design Oldřich Hlavsa.

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Typografia, ročník 60, 04, 1957. Cover design by Oldřich Hlavsa
Typografia, ročník 60, 04, 1957. Cover design by Oldřich Hlavsa
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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 

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Many influential British designers have made their names in the history books. Abram Games, Alan Fletcher, Tom Eckersley and Derek Birdsall, to name a few. But one designer that has always influenced me, not only as inspiration from their design output, but as an example of the role of a designer and the importance of having strong ethics, is Ken Garland. He is known for his innovative and socially responsible approach to graphic design and his involvement in the design community through his teaching, writing and activism. In the second instalment of this series, I will discuss Ken Garland's magazine work from my collection.