Eye, Issue 014, Autumn 1994

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Opinion:
Editorial Eye 14 – Graphic design, Editorial, Rick Poynor
Graphic design is so deeply inscribed within the fabric of everyday life that it is…
First things last by Letter to the editor, Ken Garland
Letter from Ken Garland in Eye 14
Time for debate – Letters to the editor, Nico Macdonald, Kevin McCullagh
Letter from Kevin McCullagh and Nico Macdonald in Eye 14
Jekyll and Hyde – Letters to the editor, Nick Franchini
Letter from Nick Franchini in Eye 14
Facing up to the reality of change by Rob Dewey
Graphic design is gripped by an identity crisis. A broader definition of the discipline would provide one way out of the current malaise
Why a nifty logo is no longer enough by Julia Thrift
Corporate identity’s success may also be its undoing. The fear of making mistakes has led to a bland sameness in corporate design
Features:
Daily Mirror by Eye editors
In the hands of Dieter Rot, the British newspaper was transformed into a striking artist’s book
Reputations: Dan Friedman by Peter Rea
‘Radical modernism is my reaffirmation of the idealistic roots of our modernity, adjusted to include more of our diverse cultures’
Design in the age of digital reproduction by William Owen
‘Multimedia’ may well be one of the most overused words of the 1990s. What does it mean for designers, what has been achieved so far and where are we heading?
Blam: the essence is speed by William Owen
William Owen looks at design in the age of digital reproduction
The history of interactivity by Bob Cotton
Interactivity is one of the central concepts of multimedia. Bob Cotton, co-author of The Cyberspace Lexicon, traces key stages in the development of our relationship with the screen
Underground matriarchy by Ellen Lupton, Laurie Haycock Makela
Women who have shaped the profession by their own work and by enabling those around them
A sense of rupture by Anne Burdick
ReVerb is a four woman, one-man design team in the heart of polyglot Los Angeles. In their conceptually based work, artificial distinctions between ‘high’ and ‘low’ melt into an alternately grating and blended concoction that reflects the discord and simultaneity of life in the city
Theatre of dreams by Rick Poynor
Andrzej Klimowski is obsessed with eyes, faces, hands, angels and devils. He is one of Britain’s most haunting image-makers
Pictures for rent by Abbott Miller
Stock photography receives little attention and wins even fewer awards, but it makes up a corporate vernacular that informs almost all levels of graphic design
Reviews:
The Graphic Language of Neville Brody 2
Graphic Design: A Concise History
14th Warsaw International Poster Biennale
Tom Eckersley: His Graphic Work
Software: Type’s troubles
Scanning: FM screening

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Eye, Issue 014, Autumn 1994
Eye, Issue 014, Autumn 1994
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
Last month (March 2022), I spoke to over fifty Graphic Design undergraduates about the archive and my passion for design history, after which the students had full access to items in the collection and participated in discourse amongst their peers and lecturers. As part of their critical studies unit, the students will be producing essays and content related to the impact, history and aesthetics of selected artefacts.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
From time to time members of the Graphic Design History group and others have asked for a number of recommendations for books related to design history, theory and specific areas of graphic design. This is the first of a series of articles from educators, designers and archivists featuring book recommendations and resources.

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Blase’s long-term clients were Staatstheater Kassel (Kassel State Theater) and Atlas Films. Karl Oskar Blase produced countless posters for these two organisations. It’s not surprising considering Blase designed posters for the Staatstheater for twelve years between 1966 and 1978.