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Edited by Frank A. Mercer and Rathbone Holme

Content includes:
Does Advertising Advertise? Editorial
A Quarter Century of Industrial Design in the United States By Walter Dorwin Teague, S.I.D., Hon. R.D.I.
Paper Sculpture with Variations
New Designs from the Factories
The use of Scraperboard in Advertising By C. W. Bacon
The Remodelled Morgan Store

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Art and Industry 305, November 1951
Art and Industry 305, November 1951
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

Members Content

Beyond being mere artefacts of design, these examples encapsulate the dynamic changes Japan was undergoing during this period. The design output of this era not only served commercial purposes but also became a powerful medium for expressing these societal shifts.
Elizabeth Resnick is a Professor Emerita, former chairperson of the Graphic Design Department, and current part-time faculty at Massachusetts College of Art and Design, Boston, Massachusetts, since 1977. She ran her own independent Boston design studio from 1973 to 1996, working with many high-profile clients and is a passionate design curator who has organized seven comprehensive design exhibitions. I interviewed Elizabeth about her journey in the field, her early influences and some of the many items in her collection.
Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.