Der Druckspiegel, 01, January 1961

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Content includes:
ROLF ATE Documentation – useful information
DR. WERNER P. HEYD Interpunctuation VII (quotes II)
J. A. GEISSL Abbreviations and rules for abbreviations in German and foreign languages
DR. ADOLF DRESLER Who was the first illustrator of printed books?
Is quality printing a matter of luck?
A. BOLLIGER Sheet-fed rotary economics
An offset giant the Ambassador Perfector
A letterpress rotary for cramped spaces
HERWARD BRAUNEGG Printability testing of coated papers
Paper transport and storage in printing works
Automation in the produktion of milk paper containers
HEINZ H. SCHMIEDT The complete book factory (I)
DR.-ING. RUDOLF HELL
Problems of gravure cylinder engraving
Surprises from Heidelberg
THE SPECIAL SUPPLÉMENTS
KURT WEIDEMANN: “Ways of typographic emphasis”
OLDRICH HLAVSA: “‘Typografia”

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Der Druckspiegel, 01, January 1961
Der Druckspiegel, 01, January 1961
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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.

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The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.

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