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Content includes:
Alexandre Alexandre: Pariser Rennplakate
Paris Posters for Horse Races
Anton Sailer: Hermes Advertising Campaign
Hans Neuburg: Anton Stankowski
Herbert Ernst Stüssi: On Playful Seriousness and Serious Play. Graphic Art Exhibitions by Josef Müller-Brockmann
Eberhard Hölscher: American Newspaper Advertisements
Eberhard Hölscher: A Hose Poster Competition
Fritz Volquard Arnold: The Eye of the Artist and the Photographic Lens. On Photographs by Herbert List
A New Set of Books. Book Covers designed by Wilhelm Neufeld for the «Weltliteratur>

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Gebrauchsgraphik, 07, 1951
Gebrauchsgraphik, 07, 1951

 

Gebrauchsgraphik, 07, 1951 - Hermes Advertising Campaign
Gebrauchsgraphik, 07, 1951 – Hermes Advertising Campaign
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

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The 1960 awards presented 420 poster entries from Swiss designers. Notable winners included Robert Büchler's typographic poster for the Museum of Applied Arts Basel and J. Müller-Brockmann’s Der Film poster for the Museum of Applied Arts and Gerstner + Kutter's asymmetric typographic poster for National-Zeitung SA Basel.
This book shows, for the first time, all of Hans Hillmann’s film posters. Unpublished sketches and drafts from his estate along with commentary from conversations and interviews provide an insight into the creative process of the award-winning designer.

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 

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The best poster designs from Die besten Plakate des Jahres 1956 with a translated foreword by Jakob Rudolf Welti. Featuring the work of Herbert Leupin, Carl B. Graf, Carlo Vivarelli and Emil Ruder.