Gebrauchsgraphik, 05, 1960

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Content includes:
Lieselotte Hansmann – A Puppet-Play by Jiri Trnka: A Midsummer Night’s Dream
Peter Roth – In the Mood for Nylon – an American Advertising Campaign
Fritz Seitz – The Graphic Line of the Board of Trade of Baden-Wurtemberg
Remigius Netzer – «Written in Water» Illustrations by Richard Seewald
Armin Eichholz – The Best Swiss Posters 1959
Claudia Persson – A Master of the Ornament – Ornamental Models from the 16th Century
Eberhard Hölscher – Leopold Nettelhorst Graphic Advertising Art
Ingeborg Meinecke – Sketchbook of a Sleeper – a Pharmaceutical Prospectus
Hans Kuh – Graforel – the Plastic Alphabet «Cantate», a type of the typefoundry. Bauersche Gießerei, Frankfort-on-Main

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Gebrauchsgraphik, 5, 1960
Gebrauchsgraphik, 5, 1960
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The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

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Ryuichi Yamashiro (山城隆)  was a Japanese graphic designer and artist, born in Osaka in 1920. He belonged to the same generation of pioneering Japanese designers as Kohei Sugiura, Kiyoshi Awazu, Yoshio Hayakawa, Yūsaku Kamekura, Kazumasa Nagai, and Ikko Tanaka.  

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The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.

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In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.