Typographische Mitteilungen, 18 Jahrgang, Heft 12, Dezember 1921

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Journal of the Educational Association of German Book Printers

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Typographische Mitteilungen, 18 Jahrgang, Heft 12, Dezember 1921
Typographische Mitteilungen, 18 Jahrgang, Heft 12, Dezember 1921
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IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.

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Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.
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