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‘This volume surveys the astonishing variety of Hansjörg Mayer’s (born 1943) concrete and visual poetry–a field in which he was a protagonist–alongside other typographic and printed works, several of which are in color. Also included are reproductions of all 26 issues of his influential concrete poetry broadsheet Futura.’

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Hansjörg Mayer, TYPO, Koenig Books, 2014
Hansjörg Mayer, TYPO, Koenig Books, 2014

 

Hansjörg Mayer, TYPO, Koenig Books, 2014
Hansjörg Mayer, TYPO, Koenig Books, 2014

 

Hansjörg Mayer, TYPO, Koenig Books, 2014
Hansjörg Mayer, TYPO, Koenig Books, 2014

 

Hansjörg Mayer, TYPO, Koenig Books, 2014
Hansjörg Mayer, TYPO, Koenig Books, 2014

 

Hansjörg Mayer, TYPO, Koenig Books, 2014
Hansjörg Mayer, TYPO, Koenig Books, 2014
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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.