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Ad design by Michael Engelmann

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Advertising the Beetle. Volkswagen Advertising in the 1950s

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.

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Gebrauchsgraphik, 5, 1961 copy 3
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The selected poster designs for the Swiss Posters of 1960 award

The Best Swiss Posters Award was an annual competition, judged by a Swiss Jury. They selected a range of posters, showcasing a range of poster styles from completely typographic designs such as the work of Robert Büchler, to the illustrated posters of Donald Brun.

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Norman Granz presents Kid Ory, Programme, 1959. Designed by Hans Michel + Günther Kieser. Art Director Horst Lippmann
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Jazz Programmes designed by Hans Michel and Günther Kieser

After researching further into the work designed by their practice, I found ten programmes designed between 1958 and 1960. These programmes were designed for a variety of live jazz events in Germany and all followed the same format.

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Trademarks of the World, Yusaku Kamekura, 1958
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Paul Rand on Japanese Trademark Design

Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG
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Wolfgang Bäumer, Singular Graphic Composition, the advertisements of the Klöckner-Werke AG

Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.