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Content includes:
Special Feature: Transitions in Humorous Visual Images –The Substance of Analog Design Text: Alain Weill, Supervision: Ruki Matsumoto, Planning and Arrangement: IDEA Editorial Staff
Elements – Re・Elements Part 12 (Last installment) Keiji Ito → Shinro Ohtake
Masaru Katzumie –The Role of the Design Producer –15 Years Passed since Masaru Katzumie’s Death Text: IDEA Editorial Staff
Naomi Enami –Oscillation of Expressions Interview: IDEA Editorial Staff
Ultra Baroque –Uniqueness of Mexican Religions Graphics Text, Photo: Ichiro Ono
“Letter Games” –The 8th International Chaumont Graphic Arts Festival
Collapse … and Rebirth “Advertising Art History II” –an Event Predicting a New Trend of Advertising in the 21st Century
IDEA Talks vol. 5: with Koichi Sato Interview: IDEA Editorial Staff
News & Information, Exhibitions and Book Reviews, Addresses of Contributors

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Idea 265, 1997-11. Cover design by Raymond Savignac
Idea 265, 1997-11. Cover design by Raymond Savignac
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The UK’s first vintage poster market is to launch as a 3-day pop-up at the Copeland Gallery in Peckham 14-16 May. Entry is free.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

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Olle Eksell is well known for his advertising illustration, book jackets and playful packaging design. He first studied engineering and later decided to become a graphic artist. He began his career as a window decorator in 1935, and studied under Hugo Steiner between 1939 and 1941.