Gebrauchsgraphik, 02, 1935

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Gebrauchsgraphik, 02, 1935. Cover design by Busso Malchow
Gebrauchsgraphik, 02, 1935. Cover design by Busso Malchow
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Unit Editions launches Fred Troller Design on Volume – the first comprehensive survey of the work of a pioneering designer who brought Swiss modernism to America in the 1960s, via influential projects for clients including IBM, American Airlines and Geigy.
The book "Modern Man In The Making" (1939), is a fantastic example of Neurath's work. The book uses Isotype's principles with text to illustrate complex societal issues like globalisation and war's impact on economies, prioritising visual recognition through symbols to aid in memorability—a philosophy that remains paramount in design today.
Ken was born in 1929, in Southampton and grew up in a small market town in North Devon. He was a principled man, with strong values and views against the hyper-consumerism we live with today. Ken studied at the London Central School of Arts and Crafts in the 1950s and was taught by Herbert Spencer, Anthony Froshaug and Jesse Collins. Whilst at the School he studied alongside designers Ken Briggs, Alan Fletcher and Colin Forbes.
As a champion of graphic design history, I was thrilled to find the upcoming book "Penrose 1964-73: The Herbert Spencer Years," a captivating visual anthology dedicated to honouring Spencer's legacy as a trailblazer in modern typography. Spanning 288 pages, this book commemorates Spencer's influential editorship at the Penrose Annual from 1964 to 1973.